CINEMATOGRAPHY & CAMERA SYSTEMS

Behind the camera: lighting design, sensor and lens selection, and on-set exposure discipline across flagship commercial shoots.

Client: Boneti (بونتی)

Athletic & Tennis Collections – Studio Lighting Systems

Pipeline Protocols & Technique

Core Technique: ARRI ALEXA Multi-Setup Lighting & Controlled Specular Falloff

01 / Camera & Lens Selection

Shot on ARRI ALEXA with a prime lens set chosen for its low-contrast rendering, preserving fine leather grain without harsh specular blowouts under studio lighting.

02 / Lighting Choreography

A four-point lighting rig was rebuilt between setups to keep specular highlights on leather and fabric consistent across both the athletic and tennis collections.

Client: Ronika Palace (رونیکا پالاس)

Institutional Architecture – Wide-Format Sensor Work

Pipeline Protocols & Technique

Core Technique: RED Multi-Sensor Coverage & Golden-Hour Exposure Planning

01 / Sensor & Format Planning

Exterior skyline shots were captured on RED to preserve dynamic range across bright sky and shaded architectural facades in a single exposure.

02 / Time-of-Day Scheduling

Key establishing shots were scheduled around golden hour to naturally flatter the building's material palette, reducing the need for aggressive grading later.

Client: JPA 1981 (جی پی ای)

Clothing Brand Commercial – On-Set Exposure Discipline

Pipeline Protocols & Technique

Core Technique: SONY Cinema Line Handling & Controlled Depth-of-Field Blocking

01 / Camera Movement Design

Handheld and gimbal passes were blocked around the model's walk cycle to keep focus locked on garment texture through movement.

02 / Depth Control

Aperture and focal length were chosen shot-by-shot to isolate the subject from busy backgrounds while keeping enough context for brand storytelling.